All projects

  • Tailoring e-commerce to a high-touch industry

    David’s Bridal had recently replatformed and responsified its website, but its user experience faltered and the design already felt outdated to new branding. To be seen as a world-class authority in wedding attire, David’s needed to reset perceptions and present a website that went beyond pushing product.

  • Going outside the box of higher education

    With its students graduating to become engineers, physicians, architects, and designers, NYIT wanted a new website that matched the energy and innovation embedded in its campuses. My design concept was selected and applied across the site’s 13 templates for the redesign.

  • Establishing a hub for innovative research and thinkers

    With years of grants, events, and research under its belt, the Institute for New Economic Thinking had outgrown both its website architecture and its CMS. To justify itself to donors and the academic community, the Institute needed a new website that could connect its disparate content and amplify its work.

  • Showing a commitment to nontraditional learners

    Harvard Extension School has served as a longstanding institution of continuing education for 100+ years, but its web presence was making its academic offerings and relationship to Harvard University murky. Set on increasing student enrollment and retention, the Extension School wanted a new, responsive website that was as accessible as learning at Harvard.

  • Building a home for a national real estate brokerage

    While NRT is the largest residential real estate brokerage in the nation, its franchised Coldwell Banker online presence was spread across 17 regional desktop websites. Losing competition to aggregator websites and other brokerages, NRT wanted to focus its resources, traffic, SEO, and local content into a single website with a superior property search.

  • Merging three sites into one Harvard

    Operating multiple websites, Harvard College had created a confusing, fragmented, and duplicative digital experience. To break down internal silos, the undergraduate school needed a single, student-centered destination that put content first.

  • Translating an Iron Chef’s dishes and hospitality to event planning

    Iron Chef Jose Garces’ restaurant group was determined to focus more attention on its event planning division. Garces Events needed a refreshed aesthetic and user experience that would increase inquiries, appeal to both planners and social customers, and cross-sell catering services with restaurant private events.

  • Helping a global brand celebrate its euphoric flavors

    Looking to evolve and align its digital brand, Ben & Jerry’s wanted to turn its mobile and desktop sites into a single responsive, easy-to-navigate, memorable website. In this first phase of work, I developed an extensible site structure and brainstormed creative executions through responsive HTML wireframes.

  • Prepping an educational company to score higher with customers

    In appealing to a wide range of test-prepping audiences, Kaplan Test Prep had developed a complex series of product offerings. Its website needed to better guide customers to understand its products, find the right prep for them, and proceed effortlessly through an online checkout process.

  • Promoting a font series designed for small sizes on screen

    This microsite introduces Font Bureau’s Reading Edge™ (RE) series, a first-of-its-kind group of typefaces designed from scratch to serve highly readable small text on screen. The site aims to impart a deeper understanding of the anatomy of readable type while directing users to purchase the fonts.

  • Teaching how to pair typefaces—with a sense of humor

    Type Connection is an online game that helps users learn how to pair typefaces. Like a conventional dating website, Type Connection presents its users with potential “dates” for each main character. Users are matchmakers; they decide what kind of match to look for by choosing among several strategies for combining typefaces.

  • Increasing appetite for affordable, healthy food

    As part of an interdisciplinary design studio, I researched and tested designs to encourage healthy eating in Baltimore’s food deserts. We collaborated with a virtual supermarket program—where residents could order and pick up groceries at their local library or school—to run a month-long promotion.

  • Recounting an immersion in various subcultures

    Embracing the tradition of zines’ focused audiences, a fellow designer and I immersed ourselves in three subcultures in which we considered ourselves novices: chess, beer, and guns. Through our own zine, we set out to tell our experience through the stories of those we met.

  • Cooking up a food and design magazine

    This hypothetical magazine presents the proliferation of “things” designed around what we eat. Targeting designers and foodies, Spread underscores that good design can elevate our food experience. Its pilot issue features current designs that stand out on the shelf or in the marketplace.